État d'esprit

The New Frontier of Contextual

Unlocking Scale through Mindset

Contextual targeting works, but does it scale? This study compared traditional contextual alignment with mindset driven contextual alignment to reveal which approach reaches new audiences, reshapes brand perception, and drives growth.

Research conducted by MAGNA Media Trials, Q4 2025.

Open books on a purple surface showing a cover titled 'The New Frontier of Contextual' by GumGum.

Commençons par les bases.

Prénom

Nom de famille

Adresse e-mail professionnelle

Un peu plus de contexte nous aide à adapter notre approche.

Intitulé du poste

Entreprise

Qui êtes-vous ?

Pays

Dernière étape : dites-nous ce que vous recherchez.

Comment avez-vous entendu parler de nous ?

Message

Je souhaite recevoir de temps à autre des communications marketing de GumGum afin d'en savoir plus sur la publicité contextuelle

Merci ! Nous avons bien reçu votre demande !

Oups ! Une erreur s'est produite lors de l'envoi du formulaire.

Contenu

Gray video player icon with a play button on a screen and a control slider below.

Context Is a Spectrum

Relevance isn't an on/off switch. Every step toward a better contextual fit boosts ad recall and message retention, and mindset signals help you get closer with every impression.

Icon showing a bar chart with four vertical bars and a line graph with four connected dots.

Scale Without Sacrificing Relevance

Mindset-driven alignment unlocked up to 473% more available inventory versus traditional contextual, without compromising on relevance or brand suitability.

Gray dollar sign inside a rounded square with a right-pointing arrow cursor.

Win Over Undecided Buyers

Among in-market consumers still forming opinions, mindset-driven alignment drove a +23pt lift in brand favorability, more than 3x the impact of traditional contextual.

Reach the Customers You Haven't Met Yet

For consumers who had never purchased the brand before, mindset-driven alignment delivered a +36pt lift in aided ad recall and a +14pt gain in brand favorability, nearly double traditional contextual performance.