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The Celebrity Traitors grew iPlayer tune-in 55% year over year, and a Mindset-led campaign kept pace with every twist. Plus: 8.82x ROAS for Shabu-yo and how Mindset optimization is lifting campaign performance.

80.9% of marketers say they use Mindset effectively, but only 35.5% always plan with it. Here’s what 2,000+ marketers reveal about closing that gap in your 2027 media plan.

Your strategy shouldn't get smaller on the way to the buy. The Mindset Agent turns your brief into a custom Mindset Segment you can refine, then activate where you already buy.

GumGum's Mindset Segments and full creative suite are now available directly within Amazon DSP - data-backed targeting and award-winning formats, activated in one seamless step.