Give Back with GumGum

GumGum harnesses its platform—and its people—to make the world a better place. When you work with us, you help us contribute to these worthy causes.

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photo of the GumGum team at a food drive in los angeles

A Smile to Change the World

GumGum donates a portion of every direct advertising dollar clients spend with us toward our partnership with the Ad Council. This allows us to create and distribute messages that inspire engagement and action around significant public issues.

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90 million and counting

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4 Causes


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Media Valuation

$1.1 million and counting

Covid Response

In the wake of the COVID-19 pandemic, GumGum partnered with the Ad Council to launch #AloneTogether campaign, a series of In-Screen and In-Video ads that promoted social distancing and other health initiatives aimed at stemming viral spread.

Since then, we have continued to help slow the spread and support various Ad Council COVID initiatives by partnering on multiple campaigns like #MaskUpAmerica, COPING-19 and COVID Vaccine Education.

We are truly inspired by how our partners across the media, marketing, advertising, technology and entertainment industries have come together to get critical and urgent messaging out to the American public in response to the crisis. GumGum’s proactivity and agility in getting campaigns launched is remarkable and we are so glad to have their support.

Kathy Kayse, Chief Media Strategy and Partnerships Officer at the Ad Council
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Social Responsibility

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Love Has No Labels

In light of the burgeoning Black Lives Matter movement, GumGum chose to support the Ad Council’s Love Has No Labels campaign, which promotes diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability. GumGum’s ads focused on encouraging viewers to learn about and act against racial injustice.

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Sound It Out Together

Sound It Out uses the power and soul of music to help parents and caregivers better support their middle schooler’s emotional wellness. The campaign delivers exclusive new music and interviews from some of today’s brightest stars and offers a comprehensive guide to helping kids open up about an array of emotions and situations as well as tools that help make this important process light and interesting.

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GumGum also helped to support the Ad Council's Flu Vaccination efforts, which aims to remind all people that nobody has time for the flu. By getting a free or low-cost vaccination you can protect not only yourself, but your loved ones from Flu season.

The Homeboy Challenge

GumGum partnered with Homeboy Industries (HBI) to provide financial sponsorship designed to support gang rehabilitation programs. Additionally, GumGum serves as a voice and advocate to spread the word about this important organization.

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Helping Clients Make a Difference

GumGum is proud to support our clients in their efforts to give back to their communities. Here is a sample of recent campaigns that we ran on behalf of our agency and brand clients.

Charity Begins at Home

Our teams are passionate about doing good in their own communities. From coast to coast, and country to country, our employees organize events and programs in support of local organizations they believe in.

Photo of the gumgum team at a beach clean up event in Santa Monica, California

Santa Monica

We partnered with Heal The Bay to clean up the beach, promote community involvement and environmental awareness.

Photo of the gumgum team at a food drive in Tokyo, Japan


In partnership with Adopted a Family, we organized a food drive for families in need to help children grow in safer, less-stressful environments.

photo of the gumgum team at a book reading in new york

New York

In partnership with Pajama Party NYC, our volunteers signed up to read stories and donate books and pajamas to children from local schools, shelters and afterschool programs.

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