La publicité numérique australienne à l'horizon 2025

See how consumer preferences are shifting toward privacy-conscious advertising—and why contextual advertising is now a marketer’s best friend.

Censuswide and GumGum uncover what resonates, what oversteps, and when people are most receptive to ads. The key takeaway? Identity-based advertising is losing ground, while privacy-friendly, contextually relevant ads are winning consumer trust and engagement.